The holder of an MBA from Georgetown University, John Harrison of New Canaan, CT, is a global media and entertainment (M&E) leader at Ernst & Young. In his leadership capacity at EY, John Harrison was interviewed by the Economic Times of India about the opportunities nascent in the country’s M&E industry.
The M&E market in India is huge. With over 180 million TV homes, a population of 1.3 billion, and a quickly-growing middle class, the market is extremely attractive to foreign investors. This is why there’s already plenty of foreign capital flowing into the country. In addition, the country’s densely populated cities and tech-savvy youth make the market vibrant and appealing.
For foreign media companies seeking to join this market, their attention is on viable entry points. How does a company enter the market and scale quickly? Is there a channel that can be exploited to grow audiences exponentially without having to deploy significant assets into enabling infrastructure? These companies are looking for a lean way to avail their technology to the majority of Indian consumers for a much higher return on investment compared to other available opportunities. Those that find a way eventually invest.
